Nowadays, pretty much every musician has at least one app (Bjork, for one, has an entire app album). Now, it’ll be even easier for enterprising developers to create music apps using data from EMI musicians, thanks to a new partnership with EMI and the Echo Nest.
Thursday, EMI announced that it is teaming up with music intelligence platform the Echo Nest to make select contents of its catalog available to application developers as part of its OpenEMI initiative (designed to make application development easier).
According to Jim Lucchese, CEO of the Echo Nest, EMI and the Nest have created a number of sandboxes (a kind of testing environment for developers) where devs can click through EMI’s terms of service and access content that they can use to build apps.
The first sandbox, Lucchese says, is a general cross-section of the EMI catalog, about 2,000 tracks. The second contains specific artists — including Gorillaz, Pet Shop Boys, Tinie Tempah, Professor Green, Eliza Doolittle, Chiddy Bang, The Japanese Popstars, etc — with audio, video and other assets, along with creative briefs (thoughts from artists on what kinds of apps they’re interested in). More artists will be added to that sandbox in the future.
The third box contains catalog-specific material, like tracks from Blue Note Records. Devs will also have access to the Echo Nest’s own tools, which make it easy to find tunes, make playlists and search for similar artists (to name a few functions).
“Another big step forward here is the certainty around how the money works,” Lucchese says. “In that there’s a 60/40 split — EMI to developer.” EMI will handle all the third-party clearances and publish the app to the appropriate store, and then pay out to everyone else, but the dev will still retain ownership of the app.
This isn’t the first partnership of its kind that the Echo Nest has made. It recently hooked up with Island Def Jam to streamline the creation of music apps as well.
By Brenna Ehrlich
Image courtesy of Flickr, photosteve101