Friendly Fires Video Proves It Hurts To Be Square

Posted November 10

We’re kicking off a new series today on The O Music Blog, drawing our readers’ eyes to choice music videos premiering around the web. Today’s pick comes from UK band Friendly Fires, whose anthem to romantic pain, “Hurting,” just got a very literal video.

The video, directed by David Lewandowski, tells a twisted love story involving a girl with super human get-the-hell-away-from-me-dude powers and a boy with an electronic cube for a head (reminiscent of the iPad head girl ad campaign Cosmo For Guys launched).

Can these two crazy kids get it together before the guy dies from a serious case of internal bleeding? Watch to find out, and check out Friendly Fires’ album, Pala, while you’re at it.

By Brenna Ehrlich

(via Consequence of Sound)