There’s really no excuse for having “nothing to listen to” on any handset nowadays. To wit: music intelligence platform The Echo Nest has partnered with Nokia to power a pre-installed personalized radio service called Nokia MixRadio on Nokia handsets.
The first phone to boast the Nokia Music App will be the Nokia Lumia 800 (which runs the Windows Phone 7.5 operating system). The app includes MixRadio, an MP3 store, concert recommendations, etc.
MixRadio analyzes a user’s music collection — via a browser app — to create radio stations on the phone from a catalog of 15 million songs. Users can also create their own stations. This same technology is also used in a variety of apps powered by the Echo Nest (see: Pocket Hipster, which scans and mocks your music library).
The Nokia Music App also includes 100 pre-programmed stations, which users can stream on-demand and download (up to 15 hours) to listen to offline.
From holding music hack days to joining forces with huge music catalogs like that of EMI, The Echo Nest is becoming pretty ubiquitous in the world of digital tunes. Will you pick up a Nokia to check out its next venture?
By Brenna Ehrlich
Image courtesy of Flickr, Carnoodles