Pyyramids Puts You In The Picture With Interactive Video

Posted November 4

Internet didn’t kill the video star — it simply transformed it: Into you. That’s the case in Pyyramids’ new interactive video for “That Ain’t Right.”

Pyyramids — who pride themselves on their unGoogleable name — comprises OK Go’s Tim Nordwind and singer Drea Smith (formerly half of He Say She Say), who struck up an email friendship that eventually led to musical collaboration. Their first album, Human Beings, dropped on OK Go’s Paracadute label on Halloween.

The band has launched a contest of sorts on (a rather confusing startup focused on gameplay and rewarding friends with virtual gifts) that allows fans to put themselves in the video for the song “That Ain’t Right.”

All you have to do is film yourself with your webcam dancing to the moody tune (which is nothing like OK Go’s more poppy beats) and watch the results: a swirling landscape that changes with the movement of your mouse, studded with images of your own face. It’s kind of like OK Go’s HTML5 video for “All Is Not Lost” — but more lo-fi.

If the band likes your vid, you’ll score a free download of their new EP. You can also nab the track on their website.

Go check it out and let us know: What do you think of your cameo?

By Brenna Ehrlich