In honor of World AIDS Day, RED is launching a Digital Quilt that allows users to design and upload panels in support of the cause. Upon contributing to the Quilt — and pledging to further the message — users will also score a free track from The Killers.
The music download offer will only be available on December 1st, and the Quilt will live at www.2015quilt.com. The 2015 in the URL refers to the fact that by 2015, we should hopefully be able to end the transmission of HIV from mother to child. The quilt theme? Well, according to the RED site, in 1987 The Names Project Foundation shrouded the National Mall in D.C. with a massive quilt in honor of all those lost to AIDS. Now, RED is asking users around the world to take the web and show their support.
Upon designing your panel, you’ll be able to add it to the Quilt and share it to your social networks, as well as choose one of six Killers Christmas tracks (all recorded over the years for RED) for download.
This year’s track is a semi-bizarre country tune called “The Cowboys’ Christmas Ball,” in the tradition of past off-kilter Killers Christmas jams. (Check out the video here.) “Don’t Shoot Me Santa” is my own personal favorite. You can also buy the whole EP, featuring all six songs, on iTunes.
Will you add a panel to the quilt?
By Brenna Ehrlich