Arcade Fire is apparently not going to rest on the laurels they earned for their HTML5-spun experience, “The Wilderness Downtown,” nor that little music award they won this past year. No, they’re out with a brand-new interactive video today for “Sprawl II (Mountains Beyond Mountains),” off of The Suburbs.
The video — which also has a traditional iteration, starring Régine Chassagne — features a dedicated website that allows users to interact with the video in a variety of ways. If you don’t have a webcam (which my work computer sadly lacks), you can click your mouse over a series of dancing folks to manipulate their movements. Webcam-blessed viewers can do the same via their own motions.
Over the past year or so Arcade Fire has distinguished themselves as a band that employs digital and video to create and expand upon their art: from out-there experiments like “The Wilderness Downtown” (which allowed viewers to plug their childhood addresses into Google Maps and incorporate themselves into the music video) to the band’s Spike Jonze-directed short film, Scenes From the Suburbs. This new video — although not quite as epic as “The Wilderness Downtown” — is just another lovely addition to this trend.
By Brenna Ehrlich