Why Dev Chose To Promote Her Upcoming Album Via a New Mobile App

Posted December 19

Nowadays, the web is undoubtedly the place for artists to premiere new tracks — via social networks like Facebook, Twitter and YouTube, and apps like Turntable.fm and SoundHound. Recently, electropop musician Dev opted to promote her upcoming album via the app Taglists, and we caught up with the singer to find out why.

Taglists is an iPhone and Android app that allows you to mix content from SoundCloud, Facebook, YouTube, Picasa, etc into multimedia playlists merely by adding a hashtag. You can then play those lists — and those of your friends — on your mobile, desktop or connected devices.

Monday, Taglists is launching its new Artist Tool — with Dev being one of the first artists to use it — which allows bands to create playlists around a certain event or release and share them with fans, allowing users to add to the lists as well.

Granted, Dev was likely to promote the app during an interview given that she’s tied to the launch of the new tool, but we tried to ask questions that would prompt more thoughtful answers than: “I just love Taglists!”

Check out our interview below — as well as Dev’s Taglist — and let us know in the comments below: Is Dev’s use of the service cool or gimmicky?

Why did you choose to promote your album via this platform?
I kind of pride myself on being an Internet boss. Being connected to my fans is really important to me -– I’m always on Twitter and Facebook, sharing updates, my music, my new videos, pictures from my tours, everything. This new app gives them a chance to just play it all like a channel or even to add their own pictures. It lets all the stuff I post online be in one place. I feel like it’s a closer connection, so I was excited to try it out.

How do you plan to use it to connect with your fans?
I used the app to build a Taglist for my new album. It has pictures from my Facebook wall, YouTube videos, etc. When fans want to check the stuff out they’re all in one place, no links or anything needed, which is helpful. When the video for ‘Naked’ dropped, we just tagged it and it was added to the list and all my fans and followers can just play it –- no links, downloads, or anything else needed. Just a tweet.

The Cataracs are doing something cool with it too –- they have a party on New Years’ Eve in San Francisco, and they’re using the app to promote the event. They can use it to drop promo videos, flyers and party pics into the list, and they’re releasing a new single at the party –- it all goes into one place. Plus when the party is over everyone who came can add their photos and videos, too. Again, it takes what’s out there and turns it into something easier for everyone.

What other services do you heavily use?
Obviously Twitter and Facebook, YouTube. Keeping a connection to my fans is really important to me. Taglists adds to those services and doesn’t necessarily replace them for me or my fans. It’s just easy to build into the conversations we’re already having.

How easy (honestly) was this app to figure out for you?
It was pretty easy; I figured out in a few minutes. I don’t want to push a bunch of random apps and networks on people, but Taglists doesn’t make people download anything extra and it helps to build the buzz, makes it easier to talk to fans. I didn’t have to do anything that I wouldn’t normally do as we release music and videos, and it makes for a really cool experience for my fans. Fans can preview and play with our new album and even add to the list, all before it’s even out. I think it’s going to be great for building buzz.

Do you think artists should try out every service available? Or should they be choosy?
I think it depends on what kind of artist you are. For me personally? I love the Internet and communicating with the people who like my music. If something makes that better for all of us, I’m going to try it. Because Taglists allows people to get the music and videos in a streamlined fashion it makes sense.

By Brenna Ehrlich

Image courtesy of Facebook, Dev