While McCartney could have simply posted a stream of the song online using another service, by choosing Soundcloud — and its new player in particular, which so elegantly displays user comments — the musical idol creates a lovely interactive experience that digitalizes Beatle mania of yore and archives fans’ first responses to the song.
When you click “Play” on the track above — featuring Eric Clapton — don’t just surf away and listen while you read your email. Several users have already left comments on the song — all positive — that will flick by as the orange line moves down the waveform. Some of them are quite lovely, like: “for a moment i thought i was somewhere so beautiful …”
Although Soundcloud is nothing new (and neither is McCartney) the idea of such a popular, iconic artist premiering a song on such a platform — which instantaneously displays feedback and praise — is a striking one. It’s a true example of history converging with the future.
By Brenna Ehrlich
Image courtesy of Flickr, nikoretro