In the ongoing fight to keep musicians in Top Ramen and guitar strings, both Rumblefish and Audiosocket are out with news today about their licensing platforms. Rumblefish is partnering with music distributor CD Baby to make music from its 250,000 indie artists available to content creators, while Audiosocket is launching its MaaS (music as a service) Storefront.
Audiosocket unveiled Music as a Service back in July, a platform (available via API) that can be plugged into third-party photo- and video-sharing services, gaming platforms, digital and ad agencies, and social networks. Users of those services can access the agency’s catalog of more than 35,000 songs for use in their projects.
In September, it announced a partnership with Vimeo — the aforementioned MaaS API in action — in the form of the Vimeo Music Store, which allows video-makers to access music from Audiosocket on the content creation site. Storefront brings the same kind of accessibility to content creation services — it’s a plug and play shop that gives users of various services access to tons of songs for easy licensing. Out of the gate, IndieFlix, LearnCreate and The National Film Festival for Talented Youth will be using the Storefront.
So what does this mean for indie artists? Well, their music is now available to a wider audience of users, which could equal more cash. Also, they could get wider exposure, seeing as how their tunes will be present in (potentially) so much content. Still, not every band can get their music on Audiosocket — there is a vetting process (submit here).
Rumblefish is also opening the door for indie musicians when it comes to exposure — perhaps even wider. Rumblefish’s partnership with CD Baby will allow any band who uses the service to get their music licensed.
For those not familiar, CD Baby is a distributor that bands pay to get their music placed in stores like iTunes and on services like Spotify. Now, bands will also have the option to place their music with Rumblefish, allowing any interested content creator to license their tunes.
Content creators, for their part, will get access to even more music. Previously, Rumblefish had half a million songs (it also recently partnered with APM Music), and it’s sure to get more tracks from CD Baby’s 3.5 million-song pool.
Without getting into the whole “is putting your songs in commercials selling out?” debate that has been raging among the likes of Titus Andronicus, Kurt Vile, Bon Iver and The Avalanches, these developments should certainly mitigate musical theft when it comes to content creation. Or so we hope.
By Brenna Ehrlich
Image courtesy of Flickr, Ferrari + caballos + fuerza = cerebro Humano ï£¿