The other week, a bogus report that Jon Bon Jovi had passed away started circulating the web. Bon Jovi quickly took to Facebook to quell the rumor, supplying a recent photo complete with date. Now, it seems the man behind the rumor has been outed. He’s Jeffrey Goho of Fairless Hills, Pennsylvania, a musician who decided to kill Bon Jovi via technology because the icon was involved in too many non-musical endeavors.
“All I heard was ‘Bon Jovi this,’ ‘Bon Jovi’s starting a restaurant,’” Goho told the Asbury Park Press. “What was the latest one? The Advil commercial (featuring Bon Jovi)? It was like, ‘Jeez, (Bon Jovi) was a household name due to the music, not the business.’ So I’m not proud of it. I’m getting a lot of backlash from it, but as stupid as it sounds, that’s how it started. I just had a blurb and went with it.”
Although Goho has been getting hate mail (check out the band’s Facebook wall, which is overrun with Bon Jovi fans), he also says that his band, Minutia, has scored some fans as well. The band also posted the following to their page Thursday:
BREAKING NEWS: Minutia has been commissioned to record a single in response to the Bon Jovi hoax which surfaced on December 19th, 2011. Recording is set to begin January 1, 2012. The song will be titled “No Regrets”. Acclaimed French producer and Candlelight Records affiliated Kevin Pandele arrived at The Philadelphia International Airport late December 28th, 2011 to act as co-producer with a celebrity name that, as of now, has yet to be revealed. Release date TBA. Recording for Minutia’s debut album has been temporarily postponed. More information to come.
Bon Jovi seems an odd choice when it comes to metaphorically killing someone for “selling out.” Yes, he has been in commercials and films, like the recent flick New Year’s Eve, but such a move is not new for the musician — take a look at his IMDB; he’s been acting for years.
Although he’s not the first singer to be taken to task for “selling out” via social media this year — Titus Andronicus’s Patrick Stickles stuck it to Kurt Vile for allowing his song to appear in a commercial and The Avalanches called out Bon Iver for his involvement in a Bushmills whiskey campaign — Bon Jovi’s “death” was definitely a pretty extreme case.
Perhaps, however, as the music industry continues to change — and bands must find more and more creative ways to get paid — more “murders” will be committed in 2012.
What do you think of Goho’s actions? Warranted? Or over-the-top?
By Brenna Ehrlich
Image courtesy of Facebook, Minutia