Nowadays, most artists — from major label to unsigned — have Twitter accounts. And now, thanks to a partnership between the microblogging site and music data services The Echo Nest, Rovi and Gracenote, it will be even easier to add Verified Twitter account information to applications, media services and devices.
According to a blog post, Twitter is launching a pilot program Tuesday that will make it easier for developers to integrate Verified Accounts and profile data into applications and other services.
The first three partners to work with Twitter are music intelligence platform the Echo Nest (which powers hundreds of music applications, like Spotify Radio), Rovi (which provides reviews, artist bios and music clips to manufacturers and service providers) and Gracenote (whose datavase powers Apple iTunes, HTC smart phones, Ford SYNC and Sony BRAVIA TVs). Twitter plans to work with more partners in the future.
You can check out this new partnership in the Echo Nest-powered music app Discovr, which launched on iOS last year. The app is basically a musical spiderweb, allowing you to search for an artist and tap for a growing web of musical suggestions (the app also has version for movies and apps). Now, in the artist info area, one can also check out that band’s Twitter feed as well as mentions pertaining to that artist.
Sadly, right now Twitter and its partners are only pulling in data from Verified Accounts, which not all bands have — you can’t apply for such accounts and only big-name people are usually granted them. Therefore, when you fire up the Discovr app and check out smaller bands, no tweets will come up from that artist — even if that band has a Twitter account. Hopefully this oversight will be remedied in such apps, as the whole purpose of them is music discovery.
Twitter feeds were previously integrated into applications, but Twitter’s partnership with this cadre of data services will likely make the process of building such apps much easier for developers.
By Brenna Ehrlich