Introducing: The Rainbow Machine

Posted February 21

The O Music Awards’ very first Unboxed event is coming up on Thursday, February 23, and over the course of this week we’ll be introducing you to everyone involved. First up, The Rainbow Machine.

O Music Awards Unboxed is a New York-based event series that pulls together all aspects of the O Music Awards into one wild night: technology, music, audience interaction and our own special brand of WTF?! weirdness.

The first event will take place in New York City at The Studio at Webster Hall and will focus on the theme of interaction. We will be previewing Cameo, a new application from the Fast Society team primed to launch at SXSW, as well as going both old-school and synth with performances by classical instrument-wielding indie rockers Miracles of Modern Science and O Music Award nominee MNDR.

The night will also include the chance to participate in a crowd-sourced music video shoot directed by Eli Stonberg, and visuals from installation-come-photo booth The Rainbow Machine.

The Rainbow Machine is the brainchild of Sean McIntyre and Reid Bingham. It’s an LED-spun installation that acts as a kind of photo backdrop: a user stands in front of it, it invisibly “draws” a rainbow behind said user as the photo is taken, and, when that photo is finally viewed, the rainbow is revealed.

Check out the team’s intro to The Rainbow Machine below, and make sure to buy your tickets for the event post haste.

Video by Matthew Caron