The MTV Music Meter Gets An Upgrade

Posted February 15

As you, no doubt an avid reader of the O Music Blog, already know, the MTV Music Meter is a handy tool that ranks bands based on their digital and social buzz. We use it each Monday to introduce you to a brand-new artist who’s tearing up the Internet charts in our Music Meter Monday feature. Now, my friends, that tool is getting a major upgrade, as MTV Music Meter 2.0 has made its entree into the digital scene.

The first iteration of the Music Meter launched in December of 2010 as an online app for music discovery, revealing to users up-and-coming-bands who were much buzzed-about on the web. Note the term “up-and-coming”; the service weeds out bands like Lady Gaga and Justin Bieber who are consistently big online to make way for new blood.

Over the course of 2011, the Music Meter founds its way to Android and iOS platforms (netting more than one million downloads) as well as Sprint ID packs and Samsung connected TVs, letting users discover new bands, listen to song samples, watch music videos, gaze at photos, read news, and check out similar artists. And, for the past six months or so, the O Music Blog has been introducing you to some of these bands on our hallowed pages — musicians like Kurt Vile, Zola Jesus, Fun., Porcelain Raft and more.

Now, users will be able to mine even more info from the service: band tour dates (courtesy of Songkick) as well as a genre selector that lets fans sort artists by categories like Rock, Hip-Hop, Indie, etc.

“With today’s music fan having immediate access to millions of artists and songs, there’s a strong need for curation,” says Dermot McCormack, Executive Vice President, MTV Music and Logo Digital. “The meter helps solve this problem by cutting through the clutter and providing fans a easy-to-use discovery tool to connect artists and fans.”

To access 2.0, simply update the app on your mobile device. If you don’t already have the free app on your phone, then, what are you waiting for? Give it a download.