Everyone over here at O Music Awards HQ is now quietly recovering from the rager that we threw last night at The Studio at Webster Hall: our very first edition of MTV Unboxed. The party included the unveiling of brand-new video/photo-sharing app Cameo, sets by orchestral pop band Miracles of Modern Science and dance-synth act MNDR, a soon-to-be-interactive music video shoot for the aforementioned dance-synth act, and, the coup de grace, an appearance by the extremely rad Rainbow Machine.
The Rainbow Machine is the brainchild of Sean McIntyre and Reid Bingham. It’s an LED-spun installation that acts as a kind of photo backdrop: a user stands in front of it, it invisibly “draws” a rainbow behind said user as the photo is taken, and, when that photo is finally viewed, the rainbow is revealed.
Last night, as you can see from the gallery, McIntye and Bingham’s LED baby got some serious play. Check out the snaps and get primed for our next event!
A refresher: O Music Awards Unboxed is a New York-based event series that pulls together all aspects of the O Music Awards into one wild night: technology, music, audience interaction and our own special brand of WTF?! weirdness.
Now carry on gawking at ‘bows and check out more snaps here.