There’s a wealth of music videos scattered all over this teeming WWW of ours — spread across video-sharing sites like YouTube and VEVO and music blogs alike. It’s an embarrassment of riches, really. Afterall, we live in an age when anyone and everyone can create a music video and put it online, without a massive budget. Still, this bounty is a bit hard to take advantage of when one has to keep toggling between sites to see them all. That’s the problem that services like Attic TV aim to solve.
Attic TV is a kind of Internet radio for music videos, with the obligatory side of social thrown in for good measure. Simply log into the site via Facebook, and you’ll be presented with a stream of music videos from a variety of genres — from Japanese pop to classical. You can also search for specific bands or genres to get a more specialized stream.
Once you’ve lighted upon your channel of choice, you can hypothetically chat with other users watching those videos (the chat function seemed broken when I tried it out). Favorite vids can also be saved for future viewing.
In theory, Attic TV is a cool product, in execution, the still-in-beta offering has a lot of issues — the aforementioned broken chat function, and, more importantly, I couldn’t find most of the artists I searched for on the service. As a result, I checked out the pre-made channels. Those streams featured mostly mainstream acts, which really makes the experience no less different than watching playlists on VEVO or YouTube.
Although flawed, Attic TV does stand as evidence that such a service is needed — one that serves up a stream of music videos (both mainstream and indie), introducing viewers to new bands and visual artists alike.
Cull.tv tried to fill that void with the launch of its online VJ product, as did Chill.com with its Turntable.fm-for-music-videos initial product offering (the service has since become more of a Pinterest for music videos, allowing users to post collections of vids and follow the collections of others). Still, no one service has really risen, Pandora-like, to truly occupy that niche. It remains to be seen which music video service will win out in the end. Right now, it’s anybody’s game.
Image courtesy of Flickr, videocrab