The Band Perry Taps Into Pinterest To Market Jams

Posted May 7

As per usual when a new social network takes off, there’s been a lot of talk lately about how bands can market themselves on Pinterest. Well, The Band Perry recently launched a little Facebook app that works with the ecosystem of the interest-pinning site in a pretty effective way.

Currently, if you hit up the country band’s Facebook Page, you’ll find an app that plays on the theme “Postcard From Paris,” one of the band’s songs. Users can upload any picture they like to the app and pin it to their Pinterest account with their favorite The Band Perry lyrics — a “Postcard From Paris” if you will. Doing so enters the user into a contest to win an autographed album from the band.

A lot of advice pertaining to how bands can use to Pinterest to get ahead is centered around the musician’s own Pinterest account — what kind of content to pin, etc. What’s interesting about this promotion is that it’s working with Pinterest’s conceit — and the social nature of the site — to virally spread content across the network.

It’s widely known that Pinterest is most popular among arts and crafts fans, home decor lovers, etc — it has yet to distinguish itself as a place for musicians, however. According to Pinterest stats site Repinly, only 3% of Pinterest boards are related to music, books and film.

By allowing users to pin their own snaps accompanied by lyrics, The Band Perry isn’t limiting users to pinning about music — or focusing solely on users who follow their account. They’re letting Pinners put their own spin on the music, thereby spreading the word in a natural way across the social network.