Gentlefans, start your engines. We’re ready to announce the next iteration of the O Music Awards — and this time, we’re shifting into high gear. This is no sit-down affair replete with polite clapping and tedious acceptance speeches. Nope, on June 27, we’ll be taking off on a cross-country road trip through the American South, during which we’ll be doling out awards, rocking out and breaking a pretty ambitious Guinness World Record: The Most Live Concerts in 24 Hours, Multiple Cities.
That’s right, this summer we’ll be taking off across the country in a fully tricked-out bus for a 24-hour, livestreamed adventure through the birthplace of rock ‘n’ roll — this will be the world’s first 24-hour, livestreamed awards show. We’ve enlisted the aid of one intrepid band (mums the word on their identity for now), who will be overseeing the festivities, as well as breaking a world record currently held by Jay-Z. Watch it all from any screen, from the comfort of your own cave.
The action kicks off in Memphis, Tennessee, and doesn’t stop until we reach New Orleans, Louisiana, 24 hours later. We’ll be stopping in eight cities total, where our band will play for fans and locals alike, as well as collaborate with myriad acts. Naturally, we will also be giving out awards — categories and nominees will be revealed on Wednesday, May 23, at which time we’ll also be accepting nominee write-ins from YOU!
Starting today, we’ll be accepting write-in category suggestions on OMusicAwards.com. Interested New Yorkers can also get a jumpstart on the festivities this Sunday in Brooklyn at Unboxed, our New York-based live concert series celebrating music, tech, art and interaction.
This summer’s awards show is the O Music Awards’ third such event. The O Music Awards is a brand-new awards show from MTV, VH1, CMT and Logo that honors the intersection between music and technology. Our first show took place on Las Vegas’ Fremont Street last April, and our second show followed soon after in West Hollywood on Halloween. Past events have helped break such up-and-coming performers as Foster The People and Alabama Shakes, and have featured iconic acts like The Flaming Lips and Robyn.
We also have a solid tradition of smashing world records — the first event saw Chiddy of Chiddy Bang snap up the Guinness World Record titles for the Longest Freestyle Rap and Longest Marathon Rapping. For O Music Awards 2, the show took on an even more ambitious goal: Longest Team Dance Marathon. A group of 13 dancers assembled at LA’s famed club The Roxy on Halloween Eve to take on this epic feat. Twenty-four hours later, all 13 were still standing. The effort also raised more than $32,000 to fight bullying, with the money divided equally between The Gay, Lesbian & Straight Education Network (GLSEN), The It Gets Better Project, The Gay Straight Alliance Network (GSA), Human Rights Campaign (HRC), Gay & Lesbian Alliance Against Defamation (GLAAD) and The Trevor Project.
With each cycle, O Music Awards continues to best itself. O Music Awards 2 beat out April’s debut as MTV’s second biggest live stream ever, nearly doubling the previous numbers and generating more than 1.4 million live streams and 22.3 million votes.
With your help, fans, we think we can leave the last two events in the dust! Stay tuned in the coming weeks for more announcements, including the identity of our record breaker, categories and nominees, and more.
Image courtesy of Flickr, independentman