What a night! Just the other eve, the O Music Awards held its third Unboxed event at Glasslands Gallery in Brooklyn — a night of music, tech, art and interactivity. We jammed to tunes from local band Not Blood Paint (who dressed up for the occasion, as you can see) and Pyyramids (featuring Tim Nordwind of OK Go), learned a bit about interactive music videos from production company m ss ng p eces, checked out an awesome light-up, instructional guitar hack courtesy of Tabber Guitar, as well as marveled at iPad-spun stage graphics courtesy of artist Shantell Martin. Check out all the action in the gallery above.
After throwing two previous parties — one in New York, the second at SXSW in Austin — O Music Awards busted out with shindig number three the other night: a concert/tech unveiling/art installation melange celebrating the art of the interactive music video.
In recent years, online has become the de facto place for fans to check out those mini music flicks that MTV first made popular in the early ’80s — from YouTube to VEVO to music blogs to MTV’s various online properties, music lovers can now watch pretty much any video they want, any time they want. And access isn’t the only change; directors have increasingly been taking advantage of the fact that the computer is not a TV and your desk chair is not a couch — music video viewing doesn’t have to be a passive experience, now users can click around and interact with the media they’re consuming, a phenomenon that has spawned a whole new art form: the interactive music video.
Keep your eyes on our Unboxed page for news about future events.