O Music Award nominee Yoko Ono had an impossible dream 45 years ago: “My ultimate goal in film-making is to make a film which includes a smiling face snap of every single human being in the world,” she said nearly half a century ago. Today, thanks to the growing ubiquity of mobile devices like the iPhone, the musician just might reach her goal — thanks to new app #smilesfilm.
#smilesfilm is an iOS app created by Yoko Ono — along with mobile marketing company Somo and REVL8 Perfect Day — that allows users to get in on a large-scale art project that the artist is currently undertaking. Basically, Yoko is setting out to make manifest the dream that she had so many decades ago: to make a film replete with grins.
According to The Next Web, she has done smaller-scale installation of this nature in Tokyo, Delhi and Berlin (using the equivalent of photobooths) and has developed the app to widen the reach of the project. The final (likely ever-growing project) will be exhibited at London’s Serpentine Gallery from June 21 to September 9. The film will also live online.
So what exactly is #smilesfilm? It’s about as simple as it sounds. Log into the app to do one of three things: 1). “Dream,” IE, check out a geotagged map of recent smiles, 2). “Watch” a slideshow of recent pics, 3). “Smile” for the camera and share your geotagged picture on Twitter or Instagram with the hashtag #smilesfilm, thereby becoming a part of Yoko’s project.
We’re reached out to Yoko Ono to find out more about her inspiration/plans for the app. In the meantime, say “Cheese”!