Blur may be dropping a massive 21-disc retrospective, Blur 21: The Box, this summer, but they’re doing anything but looking back when it comes to promoting the album. Instead, the band is tapping into the latest trends and tech to get fans excited about the release. Their most recent move? A custom iOS app that launched Monday called The Blur App.
The app is currently only available in iTunes’ UK store — we’ve reached out to Blur’s camp to see when it’s arriving stateside — but NME reports that it features rare/unreleased tunes, plenty of archival footage, photo galleries, bios, a career timeline, a discography and setlists (powered by setlist.fm). The app also hooks into the band’s website, Facebook and Twitter to port in updates. Fans can, of course, share content across their own social networks.
The reunited British band also recently hit up Twitter to keep their fans abreast of Blur’s burgeoning rebirth. In early July, the band took the stage on a rooftop in an undisclosed location to perform new tracks “Under the Westway” and “The Puritan,” tweeting a link to a livestream as well as a slew of pictures teasing the reveal. They followed up the jam session with a Twitter Q&A with fans. Both tunes are now available on iTunes and a limited-edition 7″ single is due out on August 6.
Soon after, Blur launched an interactive timeline on their site stuffed with info and archival information about the band from the last 21 years.
While Blur is set to play in Hyde Park next month in a show that coincides with the Olympic closing ceremony, there’s no news yet about a new record from the band aside from the box set — the last released having been Think Tank in 2003.