Viddy Opens Up Its API: Are More Creative Music Video Apps on The Horizon?

Posted July 31

Social video-sharing app Viddy has finally opened up, allowing developers to see the innards of its very soul. Translation: The app has opened up its API, allowing enterprising techies to play with new ways to share video.

Viddy recently put out a blog post announcing the grand opening of its API, as well as a new hack contest called: “Rule the Beach: Hack Your Way into Viddy.” Hackers are asked to create something rad using Viddy’s API for a chance to win a job and $10,000. Viddy will choose a winner on September 28.

Money and jobs aside, the competition could yield some pretty interesting innovations. As it stands, Viddy is an Instagram-like (in that you can add filters) video-sharing app for iOS that lets users create brief, stylized videos. A lot of bands have been making use of the tool to create customized video packages (like Snoop Dogg/Lion) as well as to source fan clips for music videos (like DJ Shadow). With a more open API, we could easily see developers creating some innovative music video apps for bands and fans. Here’s hoping.