Want The Wombats To Play Your Living Room? If You Tweet It, They Will Come

Posted August 30

If you think having a real, live band play a gig in your living room is the stuff of ’90s teen movies, you’re right — most of the time. Unless said band — let’s just say The Wombats — is running a Twitter contest, the prize of which is an intimate show between your crocheted couch and your mom’s Hummel collection.

The Wombats are coming to the U.S. on tour on September 2, and to celebrate they’ve launched an interactive map on their homepage showing each and every stop. Fans have until they hit U.S. soil to visit the map, click on their hometown (or the closest tour stop to their hometown) and send out a tweet asking the band to play a living room show in that locale. One fan from the city that scores the most votes will win a private show.

“To be honest, it seemed like a really good excuse for a party,” says the band’s Matthew “Murph” Murphy of the whole campaign. Also, winners should note that snacks would be appreciated.

When it comes to set list, Murph says that the winning fan will have some sway over the hour and a half set. “As long as we can remember the songs — as long as they don’t ask for any obscure first album b-sides [we'll play it],” he says.

The idea of playing such an intimate venue isn’t all that new — marketing company 138 Music & Entertainment cut its teeth hosting living room shows, and musicians like Denison Witmer have gone on tour via Skype, playing to singular fans as they rocked out at home.

The Wombats’ campaign, however, seems to be about more than just connecting to that one lucky fan who wins the show — it’s also about keeping all fans up-to-date about their upcoming tour dates. Hence the requirement that you tweet city names, complete with hashtags (the band’s name and their single “Jump Into The Fog” off of their last album, The Wombats Proudly Present…This Modern Glitch). It remains to be seen whether this particular effort will have an tangible effort on ticket sales and attendance, but it definitely can’t hurt.

The band also tapped into social media to raise awareness for the release of their 2011 album, The Wombats Proudly Present…This Modern Glitch, teaming up with Shazam to create the Wombatizer, a service that rendered any website Wombats-themed and included scratch-off sections replete with prizes and extras. (For any fans out there, Murph says the band is currently working on new music, and plans to release a new album in 2012 or 2013.)

If you think playing in a living room will be too constrictive for the band, think again. “The smallest venue we ever played was in the U.S. in Salt Lake City — a legendary little place called Kilby Court. It must have been about 100 capacity and there was a great atmosphere,” Murph says. “But when we walked into soundcheck it’s like, ‘Wow, we’re about to do a gig in someone’s shed.’ So at least now we’ll be taking it one step forward and doing a gig in someone’s living room.”

Image courtesy of Facebook, The Wombats