Hey, bands, want a brand-new way to sell merch to your throngs of adoring fans? Of course you do. Well, today, a new sales platform launched that makes hawking T-shirts and records as easy as snapping a photo: Chirpify for Instagram.
Chirpify is a social commerce platform whose main purpose — until today — was enabling musicians/businesses to seamlessly sell merch and raise funds via Twitter. To date, Chirpify’s most high-profile campaign has been for Green Day’s new trio of albums, ¡Uno!, Dos!, ¡Tré!. Amanda Palmer also launched an extremely successful sale via the service, earning $5,000 by selling crowdsourced T-shirts.
Now, Instagram users will be able to get on the action, too. The service works thusly if you’re looking to sell merch: 1). Create a Chirpify account and connect your PayPal and Instagram accounts, 2). Upload a photo of your record/T-shirt/etc to Instagram and write a descriptive caption, 3). Make sure to include the price of the object with a dollar sign ($5) as well as one of the following hashtags: “#instasale,” “#instafund,” and “#instagimme.” 4). Post your photo. Chirpify will then add that listing to your dashboard on the Chirpify site for you to manage. From there, you can add more info like ISRC/UPC codes and whether the object is physical or digital.
Fans, for their part, must also have a Chirpify account in order to buy your wares. After signing up, if they see something they like posted on Instagram with the aforementioned hashtag and price, all they have to do is comment with “buy” or “donate” (depending on the campaign) on that photo in order to purchase it.
According to Chirpify, Bogs, creators of KONY 2012 Invisible Children, actress and singer Kat Graham, tattoo artist Kat Von D, KEEN, social impact digital communications agency Love Social, hip hop artists Meek Mill and Wale all plan to launch campaigns on Twitter and Instagram in the coming days.