In April, noise-rap trip Death Grips released some tunes for free via BitTorrent to pump the release of their album The Money Store — a totally legit practice as it was a part of the service’s Artist Spotlight program. Today the band dropped a new disc — NO LOVE DEEP WEB — online for free as well, a move that was apparently not so legit, as Death Grip’s website was shut down.
Music blogs rejoiced this a.m. when they discovered that Death Grips had unleashed the new album on its website, tweeting, “The label wouldn’t confirm a release date for NO LOVE DEEP WEB ’till next year sometime’” and “The label will be hearing the album for the first time with you.” The band also included some rather titillating album art: a picture of an erect penis with the album title scrawled on its side.
Not long after the music hit the Web, the band’s label, Epic Records, allegedly pulled Death Grips’ website down. Pitchfork reports, “the band’s Zach Hill tells us that their website thirdworlds.net was shut down by Epic.” At the time of this posting, the site is still down.
We’ve reached out to the band’s camp to confirm that Epic did, indeed, put the kibosh on Death Grips’ musical free-for-all.
Death Grips has never been a band fond of following the rules. As Hypebot’s Clyde Smith once mused in an article detailing their myriad wild marketing campaigns, “Their uncompromising approach to music is pretty rare and the promo materials they’ve been putting out are totally unlike anything I would expect from an act that’s about to release their first album on a label owned by Sony. But these are weird times and, like Hunter S. Thompson said, in such times the weird turn pro.”
Perhaps this show of defiance against Epic — and subsequent slap on the wrist — is just another effort at going “pro.”
Image courtesy of Facebook, Death Grips