Justin Bieber fans likely swallowed bitter tears of regret today when a Twitter account promising to release compromising snaps of the singer instead let loose his new music video featuring Nicki Minaj, “Beauty and the Beat.” Yup, nothing to see here, kids — just your run-of-the-mill marketing campaign.
For those who don’t have an RSS feed full of music blogs and the like, here’s the rundown on the nude pic fakeout: This week, Justin Bieber tweeted that his computer and camera were stolen backstage at a show, and that they contained “personal footage,” peaking the interest of the sex tape-hungry denizens of the gossip blogs. A mysterious Twitter user named @gexwy then started releasing videos from Bieber’s stolen devices, adding more fuel to the proverbial fire.
Soon after, Bieber and the account began trading impassioned words — “@gexwy no matter what you have and what you post tomorrow i know my fans wont leave me. screw it. #toostrong” Bieber said, “@justinbieber u have dealt with a lot of rumors for a very long time. as a kid. with the whole world watching. u ready for more?” the Twitter user replied — and then, today, the ominous online presence let loose the above video. Yup, J/K! The whole thing was a marketing campaign! It’s just a new Bieber music video, and it’s totally PG. The kid even wears his shirt in the pool.
Overall, the whole scheme left us feeling a little uneasy. Yes, Bieber is 18, so it’s not as if the faux-threatening Twitter account was offering up child porn or anything. Still the situation was a little too similar to the story of Amanda Todd, a teenager who took her life this week in part because of naked pictures circulating of the girl online.
What do you think of this campaign? Creepy or clever?