It’s become a tired old refrain in the music industry of late: “Bands don’t make money from music nowadays! That’s just madness! They make money from touring and merch sales!” Obviously, the question of how musicians can survive in these modern, techie times — replete with streaming services and illegal downloads — is a fraught one, but there are a few new avenues of revenue out there that can help line a band’s pocket. Read on for three.
VIMEO CREATOR SERVICES
If you’re the kind of band who must needs accompany tunes with interesting, dynamic music videos — videos that in NO WAY resemble some cheap ripoff of Meshes Of The Afternoon (but with more partial nudity) — Vimeo recently introduced a pretty awesome way for you to make some cash off of your wholly original artistic vision.
Enter Creator Services, a bunch of new tools that garner money for users. Currently, that tool box includes: 1). Tip Jar (for Vimeo Plus or Vimeo PRO members), which lets users activate a “Tip This Video” button on their creations. Viewers can choose to shoot some cash the artist’s way by hitting the button and ponying up their credit card info. 2). Pay-to-View-Service, which is an upcoming tool that will let all creators put pricetags on their work.
Getting your piece of the pie no longer has to refer to fighting for that last slice of the pizza currently growing cold on the floor of your band’s van. Social music service Rdio recently launched a new initiative called Rdio Artist Program, which aims to pay artists actual money for bringing in subscribers.
The Rdio Artist Program works thusly: 1). Any artist featured on Rdio (or his/her manager) enrolls in the program directly, 2). S/he shares music (his/her own or recommendations) on Twitter, Facebook, etc via specially generated affiliate links, 3). S/he tracks how many people interact with that music and subscribe to Rdio via those links, 4). S/he collects — directly, via PayPal — $10 for every new subscriber Rdio brings in. An unlimited Rdio subscription costs around $10, so, basically, Rdio pays artists a pretty hefty commission for attracting new fans.
There are a lot of music licensing services out there — Jingle Punks and Audiosocket spring to mind — but Getty Images Music has just forged a partnership that should be exciting for scads of musicians. Yup, they’ve hooked up with SoundCloud — and its 20 million registered users — so that now, music creators can choose to offer up their tunes for licensing within the platform.
Just slap up a jam, add a license button, and wait for the licensing requests to start pouring in. The best tunes will also be chosen to be featured in Getty Images Music’s curated SoundCloud collection. Your pride will get a lift, along with your credit limit.
Image courtesy of Flickr, S. Diddy