The name of the game when it comes to the music industry in 2012 has undoubtedly been the relationship between artist and fan — from the rise of crowdfunding to the preponderance of “Web-born” artists like Psy flooding the scene. As we forge ahead into 2013, tech companies are tasked with figuring out how to best facilitate that connection — and to help artists take advantage of it to the fullest. During Billboard’s FutureSound conference in San Francisco this week, marketing and retail platform Topspin announced its next effort in the direct-to-fan business: what CEO Ian Rogers calls “an end-to-end solution.”
Up until now, Topspin mostly dealt in the marketing and retail sphere, allowing bands and other other artists to control merch and ticket sales, audio and video, social media marketing and fan management all in one place. Now, Rogers says, Topspin will be adding even more tools to that digital belt, having partnered with fan-funding platform Pledge Music, distribution and artist services company INgrooves Fontana, merchandise company Firebrand, and musician business tools Artist Growth (winner of the OMA for “Best Music App”).
“Often artists come to us with many pieces solved and they’re just looking for the direct-to-fan component, but increasingly artists are coming much earlier in the process and looking for an end-to-end solution,” Rogers says in his presentation. “We work with literally hundreds of companies to this end (and will continue to) but we wanted to be able to offer artists a single solution where they know everyone is excited to work together and will all collaborate on a plan to maximize fan growth and revenue for the artist.”
Now, in theory, a band will be able to manage their entire career — from funding their album (via Pledge Music) to planning and organizing a tour (using Artist Growth) to handling distribution of their music (INgroove Fontana) and beyond, all within the Topspin ecosystem.
Interested bands should visit TopspinMedia.com and click on “Creative Services” to get in touch with the platform. We did so and were unable to find any language pertaining to this partnership (or pricing info). We imagine that will be added soon.
Image courtesy of Flickr, tim geers