Adele Is iTunes’ Most Popular Artist Of 2012

Posted December 13

iTunes is out with its list of top-selling commodities, and it’s quite different from Spotify’s year-end rundown, suggesting that what people want to buy perhaps might diverge from what they’re likely to rent.

First of all, it behooves us to note that iTunes has many more users than Spotify — hundreds of millions of folks use iTunes, with Spotify boasting 5 million paying customers and 20 million active users. Still, it is interesting to note what tunes were most popular when it comes to buying, rather than test driving.

For example, the top-selling album on iTunes in 2012 was Adele’s 21, making Adele the first artist on iTunes to go double platinum. On Spotify, this honor went to David Guetta’s Nothing But The Beat. 21 didn’t make Spotify’s list in 2012, but Adele was one of the subscription service’s most-streamed female artists on the year.

When it comes to popular songs, the divide wasn’t that great (perhaps because the investment is much smaller): The top song on iTunes was “Call Me Maybe” from Carly Rae Jepsen, while on Spotify, Gotye’s “Somebody That I Used To Know” took the top honor. Goyte’s jam came in number two on iTunes’ list, while Jepsen came in second on Spotify’s — so, basically the order was reversed.

Do some more comparing and contrasting below and then weigh in in the comments: How do you buy/try?

iTunes’ Top Albums

1. 21, Adele
2. Red, Taylor Swift
3. Babel, Mumford & Sons
4. Up All Night, One Direction
5. Some Nights, Fun.

Spotify’s Most-Streamed Albums of 2012 (global)

1. Nothing But The Beat, David Guetta
2. Making Mirrors, Gotye
3. Take Care, Drake
4. Born To Die, Lana Del Rey
5. Up All Night, One Direction

iTunes’ Top Songs Of 2012

1. “Call Me Maybe,” Carly Rae Jepsen
2. “Somebody That I Used to Know,” Gotye
3. “We Are Young,” Fun. featuring Janelle Monáe
4. “Payphone,” Maroon 5 featuring Wiz Khalifa
5. “Starships,” Nicki Minaj

Most-Streamed Tracks of 2012 (global)

1. “Somebody That I Used To Know,” Gotye featuring Kimbra
2. “Call Me Maybe,” Carly Rae Jepsen
3. “We Are Young,” Fun. featuring Janelle Monáe
4. “Whistle,” Flo Rida
5. “Wild Ones,” Flo Rida featuring Sia

(via Mashable)