Forget street teams — you know, gangs of kids running around town all hopped up on Surge, stickering and whatnot. If you want your music to get out there nowadays, just drop it in an uber fan’s lap. That’s what M.I.A. did this week.
According to Pitchfork, a ton of Twitterers were ragging on the musician, complaining that she hadn’t released any new music in a while. M.I.A. — apparently feeling charitable — sent the fans a new track called “atTENTtion,” which they then posted to YouTube. The blogs then, predictably, pounced (including this one). Voila! Instant buzz. No word yet on whether this song will appear on M.I.A.’s upcoming album, Matangi (release date TBA).
M.I.A.’s fan interaction stunt is similar to what The xx did back in September before the release of their album, Coexist. In that case, the band and their label gave an album stream to The xx’s biggest super fan, who effectively passed the tunes all around the world.
Image courtesy of Facebook, M.I.A.