Over the years, Twitter has afforded bands a multitude of ways to connect with fans — Twitter Q&As, the ability to share photos, and, most recently, expanded tweets featuring playable SoundCloud steams. Now, thanks to a new acquisition, Twitter is making it possible for users to share brief, GIF-like videos in their Twitter timelines, which is sure to spawn even more creative methods of fan outreach among innovative bands.
Twitter recently acquired a video-sharing company called Vine that differentiates itself from other services of that ilk by allowing users to create more complex videos by merging multiple short clips. In short: It’s a kind of stop-motion animation creation app. Yesterday, Twitter officially launched the iOS app, Vine Make-a-Scene, allowing anyone and everyone (with an iPhone) to create their own continuously looping, 6-second animations that can be shared and played in-line on Twitter.
So how exactly does the app work? Well, in essence, it’s a lot like Instagram. Once you install the app, you can follow friends pulled in from your address book, Twitter, Facebook (hypothetically, it seems Facebook may have put the kibosh on this) and search. From there, you can scroll through videos that your friends upload and create your own. To do so, simply start recording. You can either create a continuous short video, or pause the camera and change the subject at intervals to create a kind of montage or animation. (Check it out below.) Sound is included in the video, so watch what you say while filming. Also, videos autoplay with sound in-app.
— David Grayson Kenyon (@dGrayk) January 24, 2013
Once you’re finished creating your masterpiece, you can share it to Twitter and Facebook (again, hypothetically). And, here’s the cool part: Thanks to Twitter’s expanded tweets, your animation will play in your followers’ timelines (NB: Sound autoplay is turned off on Twitter, thankfully).
So, bands and musically inclined people, for what purpose can you use this new app — aside from making a stop-motion animation of your lunch? Check out three suggestions below:
1). Give A Tour Of Your Studio
Los Angeles band The Glitch Mob have proven to be early adopters of Vine, recently uploading the below brief video.
mixing gnarly basslines today vine.co/v/b55LOA1dgJU
— The Glitch Mob (@theglitchmob) January 23, 2013
We can easily see other musicians creating dynamic, looping behind-the-scenes videos of their workspaces, tour buses or backstage rituals.
2). Tease Snippets Of New Songs
Bands are constantly taking to Twitter to share SoundCloud links and YouTube video teasers for albums and songs. The constantly looping nature of a Vine clip lends itself perfectly to an album teaser. Give your fans a brief, obfuscated peek at a new jam and leave them wanting more. We nominate iamamiwhoami to test this out first.
3). Crowdsource Content For A Music Video
Bands have used everything from Instagram to Viddy to full together content for fan-sourced music videos. We could see bands creating some epic stop-motion, crowdsourced clips by stitching together fan-submitted vids.
Image courtesy of Flickr, crsan – christianholmer.com