During Last Night’s Super Bowl, Music Was The Big Winner

Posted February 4

While the more musically inclined among us might have forgone the Super Bowl last night in order to listen to the new My Bloody Valentine record one more time, music still had a pretty big night, according to data gathered by music download site, 7digital. Across the board, bands featured in commercials — in addition to Beyonce, who performed at the halftime show — saw some pretty impressive increases when it came to sales.

As Alex Clare — the musician whose single “Too Close” blew up after being featured in an Internet Explorer 9 commercial — could tell you, advertisements can have a massive effect on music sales and popularity. According to 7digital, tunes by The Rolling Stones, Fleetwood Mac and more saw significant increases in sales over the course of time leading up to and during the big game:

* After a Mercedes Benz commercial featuring “Sympathy for the Devil” by The Rolling Stones aired on YouTube on January 30, the song has seen a 600% increase in download sales.

* Fleetwood Mac’s “Landslide,” featured in the “Budweiser Clydesdales: Brotherhood commercial,” saw a 500% increase in download sales.

* “I Wish” by Skee-lo — featured in Toyota’s “Wish Granted” commercial — saw an increase of 300% in download sales.

* Psy’s “Gangham Style” saw a 10% uplift following the debut of the “Get Crackin” Pistachio commercial.

Beyonce’s much-lauded halftime show also resulted in an uptick in sales. According to 7digital:

* Beyonce song downloads increased by more than 200% yesterday. The songs that she performed at the halftime show sold about 13 times more during the past 24 hours compared to all of her other tracks (which sold about 3 times more than on an average day).

* Beyonce’s most downloaded songs since the Super Bowl have been “Halo” and “Single Ladies.”

Image courtesy of joannasimkin, Instagram