Performance videos are pretty old-hat in the music world: sweaty dude with guitar, fans cheering and crying, perhaps some scenes of roadies good-naturedly loading up the vans. Well, Australian band PVT recently released such a vid — but it’s anything but old-hat.
For their song “Vertigo” — off of their fourth album, Homosapien — the band enlisted the help of director Clemens Habicht to create a woozy take on the standard performance video. The whole thing was shot in the back of a moving truck, entirely in 3D.
“Clemens — he had this idea and it was mainly to tie in with the feeling of the song,” says the band’s Dave Miller. “The sense of having some sort of vertigo where your spacial awareness can be changed. Whether it was old-school or new-school 3D didn’t really matter; it was more about the idea of being taken into some sort of other dimension.”
If the moving vehicle didn’t already induce a sense of vertigo — both in the viewers and in the band as they attempted to play whilst riding — the dreamy 3D filter certainly does the trick. You can watch the band as they attempt to stay upright above, as well as a “making-of” video down there. You’ll need 3D glasses to get the full effect — fortunately they come free when you order PVT’s album.
According to Miller, PVT has worked with Habicht on similarly innovative videos before. For the track “Window,” off of Church With No Magic, the director shot the vid entirely from the musicians’ POVs, strapping cameras to their heads. And for the upcoming single “Homosapien,” he shot the band playing the track and then enlisted friends, family and fans to replicate the performance, creating a final product that mingles band with the rest of humanity. That video will drop sometime this summer, Miller says.
Interactive and otherwise innovative music videos have been becoming more and more de rigueur over the past few years, the most common being those shot in 3D as they require a lot less money and time than, say, one of Chris Milk’s amazing HTML 5 experiments (see “Wilderness Downtown”). Given their throwback quality, the videos could seem a little gimmicky, but concepts like this — that mimic the content and feel of the song — are effective. (Check out Chris Bathgate’s “Big Ghost” and King Tuff’s “Keep On Movin’” for more examples of stylistic 3D.) The technology mingles with the story and enhances it, opening up new dimensions of the song to viewers — quite literally.
What are some of your favorite innovative music videos?