SpinCloud Creates Musical Map For Brooklyn Fest APUTUMPU

Posted March 26

When you’re tackling a city-wide music festival like SXSW or CMJ, it can be hard to juggle all the variables: Where are your favorite bands playing? Where can you score tickets? And, most importantly, which bands should you check out that you’re not down with already? A newly budding Web app called SpinCloud aims to solve that problem by partnering with Brooklyn’s APUTUMPU festival this week.

SpinCloud — which is currently in the live demo stage with an official launch coming on July 4 — operates via a pretty simple idea: Show folks where bands are playing and allow them to check out tunes in-app. When you log in to the app (via Facebook connect), you will be presented with a map of your area, complete with all the shows happening around you in recent weeks. You can also switch up the date range to fine-tune your search. After inputting your dates, you can click on venues in order to check out lineups and listen to radio stations replete with tunes by and similar to the artists in question, or hone in on an artist to check out all of their local dates. You can also buy tickets within the app and “Like” songs, broadcasting that activity to Facebook.

Right now, as we said, SpinCloud is a relatively new service, boasting fewer than 1,000 bands, but CEO Dan Linnaeus hopes to build out its base with partnerships like this week’s hookup with APUTUMPU — and by offering bands who sign up tons of analytics and info. SpinCloud worked with APUTUMPU and its artists to add all the bands into the SpinCloud database and to create a special app that the festival has embedded on its site and Facebook page.

“A lot of people wanted the organizer to make a mixtape for the fest,” says Linnaeus, “but this gives people a way to check out the bands. It’s a much easier experience than going to different services.”

Yup, now, instead of hopping around to different Facebook Pages and Soundclouds, festival-goers can fire up the app and check out all the bands in one place — while simultaneously finding out where and when they’re playing. (If you’re heading to the festival, we’ll go ahead and suggest you check out Silent Drape Runners, Big Ups and Not Blood Paint. You’re welcome.)

This is the first festival SpinCloud has worked with, but they plan to tap other fests in the coming months. They also hope to roll out a mobile app so that travelers can locate the best concerts while on the road.

SpinCloud is far from the first entrant in the geolocation realm when it comes to tunes. Timbre for iOS helps users find live shows by playing songs from upcoming, local shows and master hacker Paul Lamere’s Roadtrip Mixtape allows you to create a playlist of bands hailing from areas that you plan to motor through.

SpinCloud’s association with a music festival, however, distinguishes it from the rest. Provided it adds some much-needed functionality (such as giving users the ability to make their own playlists and calendars around an event) come July, we could see the service jibing well with the future festival circuit.