Gullible types, beware — the calendar has finally fallen on that most horrific of days, the scourge of idiots, illiterates and journalists (and sometimes a combination of the three) alike: April Fools Day.
Back in the halcyon days — when children played outside instead of online and the only “i” we knew was the pronoun connoting “me” — April Fools Day-spun pranks were relegated to fake farts, fake plastic excrement and fake fights. Now, with the advent and ubiquity of the Web, the concept has become much more ornate — now, brands besiege their hapless users (and journalists’ inboxes) with a bevy of fake products, services and news items. And, inevitably, some poor goon (Or 2. Or 200) buys the joke hook, line and oh! you stinker!
Check out some of our favorite music/tech-related pranks below.
1). BONNAROO’s ANIMAL INSTINCT
Bonnaroo made a clever little vid announcing that animal performers (of the YouTube variety) will now be appearing on the main stage at the music festival. Cease and desist teaching your cat to sing — Girl Talk-style — though. The only animals playing Bonnaroo this year will be Grizzly Bear, Animal Collective, Cat Power, Gov’t Mule, Foals, Swans and Sea Wolf.
2). YOUTUBE GOES DOWN THE TUBE
YouTube finally revealed that the whole online video-sharing endeavor was basically just a contest orchestrated to decide which video on the platform is best — and that it is shutting down for the next 10 years to select that vid. Before you freak out (and post a video of said freakout to YouTube), allow me to quote one of the site’s illustrious commenters: “Bendurrman: APRIL FOOLS MUTHA FUKKAS!!!!”
SoundCloud rolled out a little feature today called the Dropometer that marks where — exactly — the drop comes in a jam. Before you get all excited (like we did, because this sounds kind of cool), check out the update to the original blog post announcing the feature: “Update: : )” Wah-Wub.
Social listening platform Turntable.fm is totally selling out today, announcing a new program whereby advertisers can flog their wares via GIFs in Turntable.fm rooms — GIFs targeted to user conversations. According to a release: “For example, when users talk about ‘doing the dougie’ they may see a sponsored instructional gif from Kate Upton. While discussing swimming lessons they may be presented with a corgi in a branded life vest.”
Take a sec, though, before you whip out your checkbooks, corporate types — unless you want to elicit this response from your boss.
iHeartRadio sent out an intriguing press release today stating that it is launching a station especially designed for pets — curated by that most adorably angry of kitties: Grumpy Cat. It’s not letting the cat outta the bag (har, har) to tell you that this release was obviously a cruel, cruel ruse. ‘Cause, you know, opposable thumbs — cats don’t got ‘em.