In preparation for the first annual MTV O Music Awards, we’ve decided to ask some of our fave internet BFFs, digital dorks, and music maniacs for their feedback on how the web has made their o-world wonderful. Next up is the lovely Amy Jo Martin, who runs her own website and is the internet monarch of Digital Royalty.
Who is the most interesting figure in the music industry today?
From a social media standpoint, Lady Gaga is one of the most interesting musical artists to watch. There’s a reason why she’s the most-followed person on Twitter and was the first person to reach 1 billion views on YouTube-She gets it. She’s extremely hands-on and works consistently to connect with her fans everyday. And to her, her fans are more than just followers and “likes”. They are her “Little Monsters,” a connection that runs much deeper than being one of her 40+ million combined Twitter and Facebook fans. In today’s dynamic musical landscape, her @mentions are virtual autographs and her TwitPics are digital backstage passes. Music is the most unifying force in the world, which makes its marriage with social media a natural one. Lady Gaga has demonstrated that brilliantly.
Don’t forget to vote for your favorite web celebs and keep your eye for another installment of “O Wants To Know” super soon.