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Topspin Launches “End-To-End” Solution For Bands

Posted November 16

The name of the game when it comes to the music industry in 2012 has undoubtedly been the relationship between artist and fan — from the rise of crowdfunding to the preponderance of “Web-born” artists like Psy flooding the scene. As we forge ahead into 2013, tech companies are tasked with figuring out how to best facilitate that connection — and to help artists take advantage of it to the fullest. During Billboard’s FutureSound conference in San Francisco this week, marketing and retail platform Topspin announced its next effort in the direct-to-fan business: what CEO Ian Rogers calls “an end-to-end solution.”

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