Born in 1987, GIFs had the potential to be become laughable relics of another age (much like slap bracelets and legwarmers), but thanks to sites and services like Tumblr and Twitter, they’ve become extremely popular sharables – often used to memorize and satirize pop culture moments. Now, 25 years after the GIF’s inception, it seems like the art form is getting its due — in the form of an official nod from Oxford American Dictionaries, who dubbed the verb form of the word the 2012 Word of the Year.
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Choosy OMA fans choose GIFs! The flashy little animation has won the O Music Award for “Best Vintage Revival.” Bust out some kitten GIFs in celebration!
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Our own Twitter Jockey Gabi (@MTVTJ) just announced the winner for “Best Animated GIF”. The competition was stiff but there was a strong contingent of gum chewing, finger twirling Barbz who pushed one GIF to O Music Award victory!
Click here to watch the video of who won Best Animated GIF!

cosmogif:
sad? have some iced cream.
AWWW, I AM SAD THAT THE O MUSIC AWARD VOTING CLOSES TONIGHT @ MIDNIGHT TOO!
BUT DON’T WORRY, I GOTZ ICED CREAM! PLUS THE FAN ARMY FTW & INNOVATIVE MUSIC VIDEO CATEGORIES ARE STILL OPEN! #winning

Viva Las Vegas!
The first ever MTV O Music Awards will be held in Sin City, no better place to party.
Get the full details here, including performing artists like Lupe Fiasco, Mumford & Sons, and Matt & Kim plus a Guinness Book of World Record breaking freestyle rap attempt by Chiddy Bang!
What happens in Vegas.. is going viral!