For this edition of WTF Wednesday — in which bands share all the weird shizz they’re looking at online — we caught up with O Music Award-winning artist Kina Grannis (Best Web-Born Artist) to talk her obsession with octopuses as well as her very sweet viral music video.
Kina Grannis rose to fame partially due to her extremely popular YouTube channel and her legions of online followers. Well, those followers turned out in droves to ensure that she scored the honor of Best Web-Born Artist.
Many an artist has risen to fame due to their presence on YouTube (ever heard of Justin Bieber?), and now the video-sharing site has made it even easier for bands to reap the benefits of their followings. The site has partnered with folks like Topspin, Songkick, iTunes and Amazon to launch a brand new Merch Store on artist channels.
O Music Award nominee for Best Web-Born Artist Kina Grannis knows a little something about digital genius — in part, she owes her career to YouTube, having amassed a huge following on the video-sharing site by posting both original music and covers alike.
It seems that our O Music Awards winners and nominees won’t be resting on their laurels anytime soon — in the last week, three members of our stable of digital talent dropped new videos: Kina Grannis, Bjork and Portugal. The Man.