Over here at O Music Awards HQ, we’re really into interactive music videos. Hell, we have a whole category dedicated to them. While HTML5-spun wonders and choose-you-own adventure, well, adventures, really get our motors running, sometimes the simplest ideas can be inspiring as well. A reader just sent us a video that he directed, and the novel aspect here is that it’s made to be watched on mobile.
Tanlines and Matchbox 20 — these are probably not bands who are often mentioned in the same breath (or paragraph, for that matter), but they do have something in common: Both used GoPano technology to create 360-degree interactive videos.
Crowd-sourcing a music video is becoming a tried and true practice for many a musician, but generally the audience that those artists reach out to comprises young adults or, to use the jargon-y term, “digital natives.” Now, it seems, the band They Might Be Giants is giving the even younger set a chance to be sourced with their new video for “Alphabet of Nations.”
Filming a music video can oftentimes be a “wham, bam, thank you, ma’am!” type affair — choose a location, use the hell out of it for the allotted time, and then, “That’s a wrap.” Not so for Shiny Toy Guns‘ most recent video for the single “Waiting Alone,” which was filmed over the course of 27 days and 6,000 miles and has both a linear and interactive version.
What a night! Just the other eve, the O Music Awards held its third Unboxed event at Glasslands Gallery in Brooklyn — a night of music, tech, art and interactivity. We jammed to tunes from local band Not Blood Paint … Continue reading →