owantstoknow Tag Archive

O Wants To Know: @MattPinfield from @MTVHive 120 Seconds

Posted April 20

Our next installment of O Wants To Know checks in with one of MTV’s most knowledgeable and cherished personalities: Matt Pinfield. He just brought back a new, web version of his infamous music show 120 Minutes that’s been revamped into a digitally delightful 120 Seconds for MTV Hive.

Do you have a favorite category or nominee?

PS 22’s brilliant choral cover of Phoenix’s “Lisztomania”. The auditorium of Staten Island elementary school children singing the Alternative hit by the great French band Phoenix was one of the suprise online hits of the year. Much respect to the Music teacher or teachers who are exposing these young kids to great music- they also do a cover of MGMT’s “Kids”. This triumph is as unlikely and completely in line with Phoenix’s story itself.

The band released 3 great but largely overlooked albums- and found themselves dropped from their record label. This didn’t discourage the band. In fact it motivated them to make a record for themselves-on their own and on their own terms. It turned out to be the album of their career, and went on to become an International hit even winning a Grammy for Alternative album of the year.

So to see this video clip of the kids of PS 22 doing such a great job on the song, I bet it wasn’t even in theirs or their teachers wildest dreams that they would be singing on the Oscars within a year!

The internet is a level playing field-and this viral phenomenon gets my vote.

F**k yeah, internet!  Don’t forget to vote for your favorite web celebs and keep your eye for another installment of “O Wants To Know” super soon.

O Wants To Know: @DerekEvers from @Impose Magazine

Posted April 18

In preparation for the first annual MTV O Music Awards, we’ve decided to ask some of our fave internet BFFs, digital dorks, and music maniacs for their feedback on how the web has made their o-world wonderful.  Next up is dudeius maximus Derek Evers, founder of the rising and very hip Impose Magazine.

The music industry as it is today is obviously broken.  What, if anything, would you do to fix it?

“The music industry is not broken, it is always evolving. People need to realize that the industry claims it’s losing money with every innovation—dating back to the first recordings on 78s when the industry thought it signaled the end of live performances (and then again with LPs, tapes, the walkman, CDs and now digital). In reality, when the industry is suffering, music is at its most prolific. It’s only after the industry figures it out and profits from it that it deteriorates. That may sound cynical, but I would point to the DIY punk of the early 80s that morphed into stadium hair metal, the indie scene of the early 90s that spawned grunge, and eventually “rap-rock” by the end of the century. Which leads me to the internet music revolution of the first 10 years of the 2000’s. I would argue that while the industry was suffering due to the proliferation of peer-to-peer file sharing, it may have been the single most important time in music history. Our access to music expanded to unimaginable levels, opening the doors for artists we know and love today (Dan Deacon, Girl Talk, Deerhunter, Animal Collective, etc.) that would’ve never had an opportunity in the “old-world profitable” days. It’s easy to say the music industry is broken when companies lose money, but we should be asking ourselves if it’s a good era for musicians and the music being made. If the answer is yes, then it is clearly not broken.”

Now THAT was well said, three cheers for starving artists thriving! Don’t forget to vote for your favorite web celebs and keep your eye for another installment of “O Wants To Know” super soon.

O Wants To Know: @AmyJoMartin from Digital Royalty

Posted April 15

In preparation for the first annual MTV O Music Awards, we’ve decided to ask some of our fave internet BFFs, digital dorks, and music maniacs for their feedback on how the web has made their o-world wonderful.  Next up is the lovely Amy Jo Martin, who runs her own website and is the internet monarch of Digital Royalty.

Who is the most interesting figure in the music industry today?

From a social media standpoint, Lady Gaga is one of the most interesting musical artists to watch. There’s a reason why she’s the most-followed person on Twitter and was the first person to reach 1 billion views on YouTube-She gets it. She’s extremely hands-on and works consistently to connect with her fans everyday. And to her, her fans are more than just followers and “likes”. They are her “Little Monsters,” a connection that runs much deeper than being one of her 40+ million combined Twitter and Facebook fans. In today’s dynamic musical landscape, her @mentions are virtual autographs and her TwitPics are digital backstage passes. Music is the most unifying force in the world, which makes its marriage with social media a natural one. Lady Gaga has demonstrated that brilliantly.

Don’t forget to vote for your favorite web celebs and keep your eye for another installment of “O Wants To Know” super soon.

O Wants To Know: @Brenna_E from Mashable & Stuff Hipsters Hate

Posted April 14

In preparation for the first annual MTV O Music Awards, we’ve decided to ask some of our fave internet BFFs, digital dorks, and music maniacs for their feedback on how the web has made their o-world wonderful.  First up was Brenna, who you may know and love from Mashable or Stuff Hipsters Hate.

What is your favorite way to discover new music on and offline?

I love going to shows. Any show. Seriously. I will basically go to any show you want. And I will likely dance during it. Even if I am doing so mockingly. There’s no better way to discover new tunes than to actually go outside, get your hand stamped and stand behind some big dude in a darkened bar full of music. Digitally, I spend a lot of time cozying up to my Google Reader – reading what those smarter and more plugged into their headphones than I are listening to. I then litter my desktop with free MP3 downloads, and play, ‘Oh, who is this?’ while listening to my iPod on the subway. It’s like a glorious grab bag for the ears.

 Which artist or band first made you passionate about music?

David Bowie. For sure. I fell in love with David Bowie at age 6 – for which I was soundly mocked – and spent unhealthy amounts of time in front of the TV, watching my tape of his music videos, trying to play the guitar.

If you could see any dead musician perform today, who would it be and where?

 Jim Morrison. In the desert. Done.

That’s me with Man Man’s Pow Pow, before my first drum lesson. Man Man is my favorite band, and now I (kind of) play the drums.

Don’t forget to vote for your favorite web celebs and keep your eye for another installment of “O Wants To Know” super soon.