PledgeMusic Tag Archive
Monday, the recently reunited Ben Folds Five launched a crowdfunding campaign on PledgeMusic to garner the cash needed to produce their first album in 13 years. They heralded the whole deal with little fanfare: reaching out to fans instead of journalists, posting info about the hotly anticipated album to Facebook and Twitter in lieu of a newswire. Yes, like Trent Reznor and Amanda Palmer before them, Ben Folds Five has decided to go around the music industry in order to get their tunes directly to fans. However, the band’s decision to join PledgeMusic was by no means a calculated hit against what many consider to be a crumbling industry. No, it’s more an experiment — one that Folds admits the band is going into blind.
This is far from a “battle of who could care less” — the other day, the recently reunited Ben Folds Five launched a crowdfunding campaign on PledgeMusic to raise funds for their first album since 1999′s The Unauthorized Biography of Reinhold Messner, and they’ve already surpassed their fundraising goal — with nearly two months left to go.