soundcloud Tag Archive
The days of High Fidelity are long gone, replaced by the record store of the new millenium: the Internet. The good news is that it has brought the library of the entire planet to our computers. Where we once were at the mercy of music magazines, whose focus was almost entirely on the U.S. and Western Europe, bands from Moscow to Pakistan are available to us through a variety of applications on the Web.
Artists — particularly those that are independent or unsigned and do not have support of major labels or management in handling their social media presence — are often unsure of where to even start. The Q&A portions of music conferences nowadays invariably involve questions about where artists should place their social focus, how widespread their presence should be and what is most likely going to help them get their music heard. In the data provided in Next Big Sound’s recently published State of the Industry report for 2012, there are several insights that artists looking to answer these question can walk away with.